Anew Start Allergy Clinic

Apr 2010

To help announce a new location, Fredericton's Anew Start Allergy Clinic approached Royama Design to revitalize its identity.

Royama Design chose to reimagine Anew Start's butterfly icon from its previous logo, retaining some of its existing equity. A minimalist design, a more natural colour palette and reference to the ying yang concept was added to pay proper tribute to the Eastern medicinal practices of the clinic.